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July 18, 2014

Delhi wins MyCityMyZest contest


The city will witness an exclusive experience of the Zest Studio from today

Zest Studio comes first to Delhi:

  • Know all about the new and dynamic compact sedan, Zest at the Studio
  • Delhi-ites get an exclusive chance to experience the Zest
  • Contest winners from Delhi will be bestowed with priority access to the Studio
  • Participants can win exciting prizes by engaging in activities and interactive games at the Zest Studio

Tata Motors, today concluded the MyCityMyZest twiitter contest with tweets from Delhi being the highest. A total of 61,156 tweets by 1,120 people has resulted in Delhi winning the contest. It will be the first city to get an exclusive preview of the brand new car, the Zest from Tata Motors. The first Zest Studio has been set-up in Ambience Mall, Gurgaon today, where top 30 participants from Delhi will be honored with gifts and will be given priority access to drive the Zest.

Commenting on the occasion, Ms. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said, "With Zest, we have taken a huge leap in our product development process and the car has been loved by all. On the marketing side, our focus is to get customers to experience this dynamic car and see for themselves the technologies which have gone into it. The MyCityMyZest Twitter contest has been a unique platform to crowd source. The contest saw 84,440 tweets and 4,361 participants tweeting till the last date to get the Zest to their city. It shows how much interest we have generated for our new car. And we now offer our next customer delight, the Zest Studio, which comes first to Delhi. Never before has a test drive been such a creatively holistic experience, allowing customers to fully engage with the car. The Zest experience will bring alive the three vectors - Designext, Drivenext and Connectnext for our customers."

The Zest Studio starts in Delhi today at Ambience Mall, Gurgaon and will be in the city till 5th September. These studios will give an opportunity to car enthusiasts to test drive the Zest and engage in various activities and interactive games.

At the Zest Studio, customers can not only experience the car but also know everything about the car through a high-tech Interactive Touchscreen Brochure. Customers can play the Revotron Challenge game to experience the multi-drive mode features in the car. They can participate in the Zest Mode Quiz to determine whether he or she is Sport, Eco or City mode person. With the Augmented Reality App, users can click themselves with a virtual Narain Karthikeyan and upload it on their Facebook page. This is a one-of-its kind futuristic hub that will make its presence felt across malls and corporate offices across 5 cities, starting with Delhi on 18th July and in other 4 cities from 19th July onwards.

Zest Studio Schedule in Delhi:

City Dateline Location Time
Delhi NCR July 18 - 20, 2014 Ambience Mall, Near Toll Plaza, Gurgaon, Haryana 11 AM - 8 PM
July 19 - 20, 2014 Promenade, Vasant Kunj, New Delhi 11 AM - 8 PM
July 19 - 20, 2014 The Great India Place (GIP), NOIDA 11 AM - 8 PM

The Zest experience has also been taken online on www.zeststudio.tatamotors.com. Customers will have access to all information related to Zest along with technical specifications, image gallery and the latest reviews on the Zest Drive.

Tata Motors is all geared to introduce the all-new Zest in the Indian market and is leaving no stone unturned to create awareness of this new product.

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